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Sample ChatGPT advertising pilot report
This is what the report you get after a pilot looks like. The data is illustrative: not a client’s results and not a forecast — an example of the structure and conclusions.
Illustrative pilot: $300 over 10 days
| Country | Impressions | Clicks | CTR | Spend | CPC | Leads | Cost per lead |
|---|---|---|---|---|---|---|---|
| UAE | 5,000 | 50 | 1.0% | $200 | $4.00 | 4 | $50 |
| Kazakhstan | 2,500 | 25 | 1.0% | $100 | $4.00 | 2 | $50 |
| Total | 7,500 | 75 | 1.0% | $300 | $4.00 | 6 | $50 |
CTR = clicks / impressions × 100; CPC = spend / clicks; cost per lead = spend / leads. Illustrative data.
By ad group
| Ad group | Clicks | Spend | Leads | Cost per lead |
|---|---|---|---|---|
| Choosing a provider | 45 | $180 | 4 | $45 |
| Service scope and price | 30 | $120 | 2 | $60 |
Geography and ad groups are two cuts of the same data and must not be added up. OpenAI does not reveal user queries, so we report by ad groups and targeting scenarios.
Conclusions and recommendation
In this example leads are cheaper in the “Choosing a provider” group. Six leads is a small sample, so the next step is to check the quality of every inquiry, keep the landing page that worked and continue a limited test. Do not scale on CTR alone. For a long B2B cycle, track meetings and deals later.
See what your ChatGPT ad will look like
We will prepare a free visual mock-up of your ad, assess whether a launch is possible given your company and its country of registration, and estimate an indicative budget for the campaign.
Preliminary review within 1 business day.
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